Capitol Sports Center Volleyball Tournaments (St. Louis & Indianapolis)
Capitol Sports Center will host two premier girls junior national qualifiers in St. Louis and Indianapolis in March of 2012. Girls ages range between 12 and 18 years. The qualifiers combined are estimated to draw over to 9,000 participants and over 20,000 spectators. The Indianapolis qualifier alone will draw over 5000 participants and represent volleyball teams/clubs from over 30 states. Visitor spending in Indianapolis was estimated at $13.6 million in 2009 according to the Indianapolis Business Journal. The Mideast Qualifier in St. Louis is estimated to have 3000 participants. Both events are held downtown.

USA Volleyball Girls Junior National Championships
The Girls Junior National Championships is the premiere volleyball event in the United States for females 18 years of age and younger sanctioned by USA Volleyball. The event is held “under one roof” in the convention center at a host city to accommodate 8-10 days of competition occurring in Division (Open, National and American) and age group play. Over 1,600 teams register to attend, but only 788 teams eventually qualify - all competing for the title of “National Champion.”

Age
Indianapolis - female 15-18
St. Louis - female 12-14

Income *
Generally affluent. 57% over $75,000 and almost 20%
over $125,000 household income
General population annual household income $68,300

Education *
Highly educated. Almost 80% of participants will attend college.

Lifestyle
Technology oriented, fashion conscious, travelers, entertainment seekers (music, movies)

* (based on USA Volleyball membership statistics)

Amateur Sports
Within these volleyball communities there are tight social frameworks of teammates, friends, parents, coaches and volunteers that exist with distinct lifestyle needs. Leveraged strategically, these volleyball tournaments can provide a streamlined vehicle for your organization to build value for your brand(s), drive sales and provide rewarding experiences to customers. This social network is engaged in regular, ongoing activities like practices, competition, travel and spending free time with peers in large groups which is characteristic of the lifestyle and it offers great touch points for sponsors. 50 million kids ages 5-18 participate in at least one sports activity regularly and these participants and their families spend billions of dollars every year supporting their sports and activities.